Streamlining a home service website.
The Problem
HomeDesignInsider.com faced a significant drop in traffic after the 2023 Google updates, which severely impacted its visibility in search results. The site, once a hub for home design enthusiasts, struggled to maintain its 1,000 monthly visitors. The team found it challenging to regain lost ground, with organic growth appearing stagnant and resources stretched thin.
The solution
James Dunnington implemented a two-pronged strategy combining search engine optimization (SEO) and Pinterest traffic diversion.
- Traffic Diversion through Pinterest:
- Designed visually appealing pins tailored to HomeDesignInsider’s niche.
- Utilized strategic Pinterest boards and scheduling to increase reach.
- Optimized pin descriptions for searchability within Pinterest.
- Enhanced Content Strategy:
- Updated existing content to align with trending keywords.
- Created engaging, fresh posts that resonated with the audience’s interests.
- Improved site structure and navigation for a better user experience.
As a result, HomeDesignInsider.com not only recovered from the traffic decline but now enjoys 3,000+ monthly visitors, a 3x increase from its previous average. Traffic continues to grow steadily, demonstrating the effectiveness of a multi-channel growth approach.
(30 Days) Performance Overview
Optimizing your content over the past 30 days has delivered outstanding results! Here’s a breakdown of the performance:
Impressions: 760.28k (+456%) – Expanded visibility across platforms, ensuring your content gets noticed by the right audience.
Engagements: 32.02k (+603%) – Audience interaction skyrocketed with tailored and engaging posts.
Outbound Clicks: 4.68k (+1140%) – Captivating headlines and strategic placement drove massive traffic to your site.
Saves: 2.63k (+470%) – Valuable content that resonates deeply, inspiring users to save it for later reference.
Total Audience: 447.27k (+466%) – Your content is reaching a broader and more relevant audience than ever before.
Engaged Audience: 20.01k (+571%) – A highly engaged audience means more meaningful connections and higher retention.
Scope of Work: Pinterest Management
- Account Setup and Optimization
- Content Strategy Development
- Pin Creation and Design
- Board Organization and Optimization
- Consistent Pinning Schedule
- Analytics and Reporting
- Trend and Competitor Analysis
- Audience Engagement
- Ad Campaign Management (Optional)
What These Numbers Mean
This dramatic growth is a testament to a data-driven approach, creative content strategy, and consistent optimization. With this momentum, your brand is poised to achieve even greater milestones in the coming months.
– James Dunnington
Indicative Pricing
